Hi Hugimals World Family,

It's Marina, founder of Hugimals World, and I could not be more excited to introduce you to our newest product: the limited-edition Heart to Hug Pillow, a partnership with Law & Order: SVU actor & activist Mariska Hargitay and her Joyful Heart Foundation. ❤️

Launching in April in honor of Sexual Assault Awareness Month, this special pillow offers 5 pounds of comforting Deep Touch Pressure to soothe the mind, body and heart. Experts say the naturally calming effects of Deep Touch Pressure can help those who’ve experienced trauma, as well as anyone seeking anxiety relief and a sense of grounding, feel more grounded and safe. 🥰

I love that Mariska, someone I’ve admired for many years and a personal fan of Hugimals, has gifted dozens of Heart to Hug Pillows to her board members and close friends. (Fun fact: we pulled some off the production line early so her loved ones could get them a little sooner.)

This launch is especially exciting because it marks several firsts for us: It's Hugimals World's first line extension beyond Hugimals, and our first major partnership. It's also a first-of-its-kind product: you won’t find another substantially weighted, affordably-priced plush pillow anywhere. Weighted pillows are an emerging category and you’ll find similarly-weighted ones for $80 to $180. Ours are $44, and match the stellar quality of our Hugimals, because I believe comfort should be accessible for all.

The Heart to Hug Pillow makes such a meaningful gift, made even more meaningful because 10% of sales support the work of Joyful Heart.

It comes in two inspiring colors (I've loved seeing many of you getting both colors, because both meanings are relevant for your life right now):

Fearless Red ❤️ serves as a reminder of your strength in the face of life’s challenges

Peaceful Pink 💗 serves as a reminder to prioritize yourself and protect your peace

Thank you for celebrating this launch with me!

The support of customers like you, and meaningful partnerships like this are the jolts of energy and light that help me keep going as a solo founder.